Is your website customer friendly?
A customer needs four things from it: to find you, to trust you, to understand why you're the right choice, and, most of all, to contact you the way they prefer. Miss one and they move on.
Check my website, freeFree Digital Footprint Report · takes 2 minutes
How can customers contact you?
Tap everything a customer can do from your website today.
What a customer needs from you online.
In this order, and usually in under a minute on their phone. Each one has its own two-minute check.
Find you
You show up when they search for what you do, and your details are the same everywhere.
Trust you
Recent reviews, real photos, a site that loads and works on a phone.
Understand you
What you do, where you do it, and what makes you the right choice, said plainly on the first screen.
Contact you
The way they prefer, not just the way you prefer. This is the one most sites get wrong.
You don't need all seven. Cover three that suit how you work.
Each one suits a different customer and a different kind of business. The only rule: never offer one that won't get answered.
One tap, and they're talking to you.
Still the first choice for a lot of people, especially when it's urgent. It only works if your number is a tap-to-call button on mobile, your opening hours are shown so they know when to ring, and a missed call gets a same-day call-back.
Suits: Everyone. Non-negotiable.
For the customer who wants it in writing.
People at work who can't talk, and anyone who wants a record of what was said. Slow and off-putting if nobody checks the inbox.
Suits: Quotes, B2B, anything with details attached.
Sent at 11pm. Answered at 9.
Captures the details you need up front, lands in your inbox or CRM, and lets a customer ask without picking up the phone.
Suits: Trades, services, anything that gets quoted.
"Can you do this? I've sent you a photo."
Quick questions, one-to-one conversations all the way to booking. Feels personal and gets answered fast, as long as someone is actually on it.
Suits: Service, salon, hospitality, trades.
Answers while they're still on the page.
Powerful when a real person is behind it. Off-putting when it's a bot that says "we'll get back to you".
Suits: Bigger teams, retail, professional services.
They book at 10pm. You find out at 8am.
Customers pick a slot when it suits them, and you stop playing phone tag. Fills the evening and weekend gap that phone alone leaves open.
Suits: Tuition, clinics, garages, restaurants, anything by appointment.
Some customers just want to pay and go.
If it can be bought, let them buy it. Gift vouchers, deposits, courses, products. No conversation needed.
Suits: Retail, courses, vouchers, deposits.
Count yours. Three that suit how you work, all answered quickly.
Check my website, freeAI recommends businesses that are easy to act on.
AI can't recommend what it can't understand. Clear services and areas on your site tell it what you do. Booking, forms and tap-to-call tell it customers can act. Both count in whether you get named.
The 6 foundations AI looks forFoundations 4 and 6 of AI Search Readiness: clear services on your website, and easy ways for customers to take action.
See how customer friendly your website is.
Your free Digital Footprint Report checks your website, your local search visibility and how AI tools see you, in plain English. One of our team will talk you through it.
Check my website, freeTakes 2 minutes · Report emailed to you
The other two checks customers run.
Find, trust, reach: what each one takes, and how to get recommended by AI search too.
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