Your last review is your first impression.
A customer has found you, and two competitors. Now they're comparing. They're not reading your About page. They're scanning for proof: how many stars, how recent, do the photos look real, does the site work on their phone.
Check what customers seeFree · takes 2 minutes
What would a customer see today?
Tap everything that's true right now. Be honest, nobody else sees this.
What a customer needs from you online.
In this order, and usually in under a minute on their phone. Each one has its own two-minute check.
Find you
You show up when they search for what you do, and your details are the same everywhere.
Trust you
Recent reviews, real photos, a site that loads and works on a phone.
Understand you
What you do, where you do it, and what makes you the right choice, said plainly on the first screen.
Contact you
The way they prefer, not just the way you prefer. This is the one most sites get wrong.
What "real business, good work" looks like on a phone.
In the order a customer notices them.
A new one every few weeks, not a burst in 2023.
Asked for at the right moment, from every customer, all year round. That's a system, not luck.
Reply to every review. It shows someone's home.
Thank the good ones by name, like this. It takes a minute, and the next customer reading it sees a business that pays attention. If a harder one ever lands, the same calm reply is the answer.
Keep it real: your business, your team, last week's job.
A real picture tells the story. Google's own advice: an exterior photo "helps customers recognize your business when they visit."
A fast website that says what you do before they scroll wins.
54% check your website after reading good reviews. In a Google-commissioned study, a 0.1-second speed gain moved 21.6% more visitors on to the enquiry form.
Keeping all four current is a system. Saymore runs it for you.
Check what customers seeRecent beats plenty.
Forty great reviews don't help if the newest one is from 2023.
Three months is the window most customers use.
Nearly three in four consumers look for reviews written in the last three months. An old wall of 5-star reviews makes a customer wonder whether you're still trading, or still as good. Irish shoppers are watching too: 64% say online reviews influence what they buy.
say they look for reviews from the last three months
BrightLocal Local Consumer Review Survey 2026, 1,002 US consumersFour stars is where many draw the line. Replies are the proof.
In the same survey, 68% of consumers said they'd only use a business with four or more stars. You don't need a perfect 5.0; a few honest 4s are often more believable. And 80% say they're likely to use a business that replies to all its reviews. A calm reply to a bad one reassures the next customer more than the good ones do.
Reviews get you seen, not just chosen.
Google says it plainly: "More reviews and positive ratings can help your business's local ranking." A steady flow of new reviews helps you get found on the map as well as trusted once you're there.
ChatGPT reads your reviews before it recommends you.
AI tools favour businesses with a steady flow of genuine, recent reviews and a strong rating. The same two signals a customer scans for are the first two things AI weighs.
The 6 foundations AI looks forFoundations 1 and 2 of AI Search Readiness: enough recent reviews, and a strong overall rating.
See what customers see when they check you out.
Your free Digital Footprint Report covers your reviews, your website, your Google visibility and how AI tools describe you, in plain English. One of our team will talk you through it.
Check what customers seeTakes 2 minutes · Report emailed to you
The other two checks customers run.
Trust is step two. First they have to find you, and last they have to reach you.
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